Odee creates swatch book for Xpedx paper

A The Odee Company product story

Edited by the Marketingweek Marketplace editorial team Mar 28, 2007

The Odee Company was chosen to do the HP Indigo Printing Paper swatch book for Xpedx paper due to the ability of its HP Indigo 3050 seven-colour Digital Press.

The Odee Company, based in Dallas, Texas, has an HP Indigo 3050 seven-colour Digital Press - the only press that can print true PMS spot colours and print a matte varnish inline developed by HP.

The book incorporated hi-fi colour (CMYK + Orange and Violet) as well as one spot colour and the matte varnish for effect.