Zebra customer and prospect management tool

Marketing and business technology specialist Occam is launching its new customer and prospect management tool, Zebra, at IDMF.

Zebra, the culmination of years of strategic research and development at Occam, is an innovative data management system that empowers clients to manage customer and prospect communications to suit individual needs in real-time.

By hiring some of the industry's finest practitioners Occam aims to understand its clients' data management and integration challenges so precisely, that the most specific solution can be prescribed.

Through exhaustive research and analysis, six segment-specific Zebra solutions have been bred, combining the best mix of technology, data and services available in the market today.

These personalised Zebras mean a solution can be deployed in less than six weeks, with 30 per cent increase in targeting quality and 45 per cent increase in campaign management efficiencies compared to traditional methods.

The software has been named Zebra because at first glance, all zebras may look the same, yet each zebra's stripes are unique (and this mirrors the way a database of customers must be targeted).

Zebra will be launched across sectors and specific business challenges through a variety of 'breeds'.

Zebra Auto, Zebra Insurance, Zebra NFP and Zebra Travel and Leisure will target the automotive, financial services, not-for-profit and leisure sectors respectively.

Zebra Communications and Zebra Recruitment will deliver specific solutions for managing customer communications across channels to drive loyalty, and managing large-scale multi-channel recruitment smoothly and efficiently.

The versatility of the system means Zebra can be aligned to any existing data management system, ensuring clients a seamless flow into its existing data and technology set-up.

The new technology also incorporates an independent prospect pool, powerful reporting and analysis suite and an integrated e-invoicing and e-billing platform that can provide an end-to-end audit trail.

James Bagan, Managing Director at Occam, said: "Over the years we've worked incredibly hard to develop a unique understanding of our clients' business challenges and how best to solve them.

"For me, Zebra is the culmination of all that experience, answering as it does, sector-specific business challenges.

"Managing customer transactions should be faster, easier and in tune with your overall business strategy and Zebra is already bringing some of our customers closer to that reality".

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