Ocean Outdoor details Westfield advertising sites

Ocean Outdoor, a media owner specialising in iconic landmark advertising locations and large-format digital beacons has launched four campaigns targeting pre-Christmas advertising activity.

With more than GBP1bn expected to be spent by advertisers this Christmas, the Ocean Christmas campaigns have been launched in the summer, allowing advertisers to secure the sites early.

The campaigns are focusing on Westfield London, which is anticipating a very strong trading period underpinned by increasing consumer confidence.

Two campaigns have been created to include recently developed sites available for pre-Christmas activity for the first time.

'Gateway' covers off all of Westfield London's main entrances and exits, offering an advertiser the opportunity to communicate with the total Westfield audience.

The second campaign is a total domination package, developed specifically for new product launches and big branding statements, which includes all of Ocean's Westfield London sites.

A countdown to Christmas campaign using Ocean's digital technology has also been developed for the festive period.

The 'pre-Christmas digital campaign' is available from 1-24 December and allows an advertiser to change copy and retail on a daily basis in this critical retail period, increasing their return on investment by cutting wastage.

Equally, advertisers specifically wishing to reach consumers during the aggressive post-Christmas sales period can take advantage of a separate Ocean campaign beginning on Boxing Day and running through to 8 January.

The second Westfield campaign - 'Westfield Ownership' - gives brands a chance to dominate all of Ocean's digital sites surrounding the shopping centre.

This includes Holland Park roundabout, Eat Street, Westfield Point, Digi-Bridge and Westcross route, making it an ideal package for a product launch or a particularly high-profile branding campaign.

The sites engage with consumers entering Westfield on foot, as well as targeting passing traffic on the roads around it.

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