Globalmaxer MVT has cultural testing properties

International SEO agency Oban Multilingual has launched Globalmaxer, a multivariate testing tool (MVT) with cultural testing properties.

The Globalmaxer tool allows business to test a variety of elements on their landing pages, such as text, colours, action messages and product images, in order to pinpoint which elements provide the best conversion rates in different cultural markets.

Globalmaxer uses elements from Oban's Cultural Database, which contains cultural norms in web design and conversion behaviour from the 26 countries that Oban currently works in.

Oban advises which elements are best to test in each region so that businesses will only be testing the variations most likely to drive conversions in the market they want to target.

Oban is currently testing more than 25,000 combinations.

Globalmaxer is said to be easy to use: a small piece of code is inserted onto the page being tested so no structural changes to the webpage or CMS are required.

With Oban's graphical tool, it is said to be easy for webmasters to highlight and select the elements on the page they would like to test.

Current campaigns using Globalmaxer are said to be delivering good results and highlighting variations in internet use between languages and cultures.

The tool is proven to create additional revenue and provide return on investment.

Oban said any company undertaking web marketing where there is a tangible conversion point (such as retail sites and online travel operators) will benefit from the Globalmaxer tool.

However, the tool can track any conversion point such as e-mail sign-ups, whitepaper downloads and competition entries, therefore it also would be useful to the business-to-business and public sector and media environments.

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