Website and branding give Kaleido plenty of scope

The South West Disability Arts Organisation, known as Equata, is being rebranded Kaleido with the help of a new website courtesy of digital marketing agency NUMO Group.

The relaunch took place on 22 February 2008 at a showcase event at the Salisbury Arts Centre in Wiltshire.

Richard Cragg, director of Kaleido, said: "Following the development of a new business plan and marketing strategy the decision to rebrand the organisation Kaleido was made.

"Kaleido will take a fresh and vibrant approach to the development of disabled and deaf arts in the region.

"The rebranding and the launch of a new website will play an important part in helping us develop key partnerships with creative industries, educational sectors and younger audiences in the world of disability arts".

The website, which has been designed and created by NUMO Group, will become the organisation's key communications channel, with disabled artists residing across the South West accessing the site for information.

Steve Tomkinson, director of NUMO Group, said: "Full content management is an important function of the new site: Kaleido now has the capability to update and manage their artists' work in various online galleries.

"It is a crucial part of showcasing the most innovative and creative artworks on offer from disabled and deaf artists across the region.

"There is also a professional development area on the site so disabled artists can investigate how to make themselves and their work more commercially accessible".

Kaleido's new corporate identity was designed by Rob Dakin of Two Clear Design, who is himself partially sighted.

Cragg concluded: "The six-month project working with both NUMO Group and Two Clear Design has been a pleasurable experience.

"We are thrilled with the new brand identity and the website.

"This is only the first phase of the website - we are planning to develop it with more user friendly functions: an artist extranet area will give our artists the opportunity to edit their individual areas of the gallery.

"I am confident the site will become the information portal that will ensure their work is understood and appreciated by the mainstream art world".

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