Tripp launches luggage campaign in Ireland

Luggage retailer Tripp is promoting two new ranges of luggage in Ireland with a campaign planned and created in the UK by digital media agency NUMO Group.

Tripp, the number one luggage retailer in the UK and exclusive retailer of luggage to Debenhams, has this week launched a campaign to promote two new ranges of luggage in Ireland.

The three-month campaign aims to raise awareness of John Rocha's new Punch Work Collection, a seven piece signature range in John Rocha's black and taupe colours.

The campaign also sets out to promote the latest travel range from Orla Kiely, a unique and instantly recognisable set featuring wheeled suitcases, hand luggage, laptop cases and a vanity case.

The campaign has been planned and created in the UK by digital media agency, NUMO Group and involves PR and digital advertising across two of Ireland's largest media platforms, the Irish Times and RTE.

The objective of the campaign is to drive traffic to Tripp's new website and to capture data in new market segments from a series of online competitions.

NUMO Group is aiming to raise the profile of Tripp in Ireland by gaining the brand in excess of one and half million views during the three month campaign.

"Tripp only entered the Irish market in the last few months, so this campaign will play a vital role in increasing the brand's visibility amongst a key ABC1 target audience", said Steve Tomkinson, director of NUMO.

"The Irish Times website alone receives over 17 million page impressions a month and 67 per cent of those are ABC1, so we are confident that Tripp's target audience will get plenty of opportunity to see the brand and take part in our competition to win some of the most exclusive luggage ranges on the market".

Each month of the campaign, competition entrants get the chance to win up to euro700 worth of luxury designer luggage from both John Rocha's Punch Work Collection and the new range of Orla Kiely luggage.

Numo Group is a full service digital marketing agency, based in Plymouth, that services a broad range of blue-chip clients and design agencies across the UK.

Following restructuring in 2003, Numo has consolidated the strengths of the team into three distinct brands, Numo Works for online application and web development, Numo Vision for online marketing and Numo Hosts for domain and data centre services.

Numo has acquired an impressive list of clients across both Works and Vision which include Gordon Ramsay, Allianz Insurance and Bond Pearce and work collaboratively with some of the UK's leading design agencies including Avenue A Razorfish and JJ Group.

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