Incentive Works develops pay as you go promotions
An
Incentive Works product story
Edited by the Marketingweek Marketplace editorial team
Oct 16, 2008
The Incentive Works has developed a pay as you go model for promotional campaigns.
The model, entitled Freedom, allows marketers to create any type of promotion they need, with no cost until the customer is issued with their reward.
This means promoters have to pay only for what they use and the Incentive Works said this guarantees no waste.
The Incentive Works focuses on the travel, leisure and lifestyle sectors, creating incentives for activities such as consumer promotions, loyalty clubs and staff motivation and performance programmes.
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