Mailing campaign promotes word-of-mouth benefits

Stephens Francis Whitson has devised a mailing campaign for More Than designed to urge existing customers to spread the word about the company's insurance products.

Rather than leading on the traditional incentives-based approach, the mailing promotes the fact that word of mouth is one of the best ways to grow a loyal customer base, no matter the size of the business.

The strapline ' like all businesses, word of mouth means a lot to us' is designed to show that More Than recognises everyone has the same concerns and considerations around growing their company.

Featuring business cards that customers can pass on to their own contacts, the mailing also offers GBP30 worth of high-street vouchers to both parties as an additional incentive.

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