NSdesign creates airport social media strategy

NSdesign has worked with Glasgow Airport to create a social media strategy incorporating Twitter to keep travellers informed during the recent flight disruption caused by volcanic ash.

The airport's Twitter following has increased by 44 per cent since the first airspace closures as more holiday-makers and business people choose to get their information by 'following' the airport.

NSdesign worked with the airport to create the Twitter account as part of a larger social networking project that has been valuable to passengers, staff and other stakeholders.

Derek Provan, customer services director at Glasgow Airport, said: Our top priority during the disruption was to ensure the right information was getting out there quickly and effectively as the situation often changed every few hours.

'Twitter was invaluable as a communication tool, particularly when we noticed that other followers were constantly re-tweeting our updates, making sure they reached an even wider audience.

'Our use of Twitter to communicate during a crisis has given me a real glimpse of the potential of social media use and it was satisfying to receive positive feedback from airport users who needed the latest information quickly.

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