Product category:
Web design and development
News Release from: NSDesign | Subject: ecommerce systems
Edited by the Marketingservicestalk Editorial
Team on 07 November 2007
Ecommerce tool boosts ticket bookings
Scotland's only professional basketball team, the SAMG Verve Scottish Rocks, increased ticket bookings by 500 per cent with a new ecommerce solution from NSDesign.
The SAMG Verve Scottish Rocks have been through a major restructure over the last year; 2007 was a turning point for the club as they brought on new partners, new kit, new coach, new crew members and a new ecommerce solution offering online ticketing One of the issues for the club was determining how to make it easier and more accessible for their fans to buy tickets and find out up-to-the-minute information on the games and the BBL Championship Table
This article was originally published on Marketingservicestalk on 8 Nov 2007 at 8.00am (UK)
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Another consideration for the club was finding partners to collaborate with.
They were looking for partners who had a personal investment in the future of the club and, ultimately, were a Scottish company who were passionate about the game and had the foresight to see what the Rocks were trying to achieve.
Working with NS Design, a forward-thinking ecommerce/web solutions agency based in the Hillington Park Innovation Centre, the Rocks have turned their ticket sales around with a 500 per cent increase in advance bookings from last year's average.
Gary Ennis, Managing Director of NSDesign, said: "I have been a Rocks fan for a number of years and have attended many of their games during that time, so I have a real passion in helping the Rocks progress.
"I believe our ecommerce solution has been an essential part of the Rocks evolution and we are working hard to ensure we drive fans to the website".
Fans have been very supportive of the club and are delighted that the new website allows them to track the progress of the team much more easily and buy tickets online that are cheaper than purchasing them at the door.
Bruce Cook, General Manager of the Rocks, said: "We have some ambitious goals and NSDesign has been vital in helping us to optimise the opportunities that come with a modern website.
"As Scotland's only professional basketball team, the site is a key part of the future of the team and we plan to use this as a platform to not only service our existing fans but also encourage as many people as possible to take an interest in our product - which is a lot more than just professional basketball".
"The link-up between NSDesign and the SAMG Verve Scottish Rocks is an excellent example of collaboration and something we regularly promote to companies within our Innovation Centres, both in Alba and Hillington", said Anna-Marie Taylor, Marketing Manager, Innovation Centres Scotland.
"Partnerships are essential for every business, whether a sports club or a technology business and it is encouraging to see a large international organisation partnering up with a small Scottish company to achieve outstanding results".
NSDesign has been helping businesses and organisations maximise their success online since 1999.
They design innovative products and services that allow their clients to do things better on the web, ranging from initial domain name registration and web hosting, to custom web development, ecommerce systems, internet marketing and training, and deliver these solutions to a range of clients from start-up companies to government bodies and universities.
They focus strongly on accessibility and usability, providing the tools to empower their users with full control over their account, backed by in-house expertise to rely upon when required.
Their innovative NSBuilder System (an online website builder and content management system) was shortlisted for "best product" in the 2006 Scottish Software Awards, and is now being used as part of a training course aimed at SMEs and funded by Glasgow City Council.
Indeed, while their technology is first class, it's the people behind that technology that make NSDesign different.
They invest heavily in every single client relationship, and it's this personal level of service and support that makes them stand out from their competitors.
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