Product category:
Marketing strategy and consultancy
News Release from: Noughtilus | Subject: Noughtilus Carbon Calculator
Edited by the Marketingservicestalk Editorial
Team on 13 November 2007
Noughtilus unveils Carbon Calculator for
marketing
At the forefront of innovation and sustainability, Noughtilus is an exciting new technology being researched, developed and tested in London.
It is the most comprehensive carbon calculator for the marketing industry, consumer and fashion brands It is an essential tool for all organisations and companies interested in reducing their environmental footprint and adapting to the greening consumer trends
More than just a carbon calculator, Noughtilus is the most ambitious and unique online tool of its kind.
The largest and most comprehensive in its field, it captures every dimension of an organisation or company's marketing activities whether it is a print campaign across the UK press or a two-day conference.
Environmental sustainability has been rapidly ascending to the top of the political, corporate and consumer agenda.
While the environmental impacts of production, manufacture and business operations have received considerable attention within the corporate world; the environmental impacts of the communications and marketing have been largely overlooked.
That's where Noughtilus comes in.
Noughtilus is a web-based tool that helps companies and brands forecast, report and manage the environmental impacts of their marketing activities.
Whether it's a TV commercial, a print campaign or a launch event the environmental impacts of marketing campaigns are significant.
In the UK alone 3.6 million magazines are produced annually and in the USA paper manufacture is the fourth biggest user of energy in US.
Through beta testing of Noughtilus we have discovered that in relation to other areas of business operations such as manufacture and distribution, the environmental impacts of marketing are significant.
As such, there has never been a greater need for systems that manage the impacts of different marketing activities.
By consulting a variety of organisations, academics and environmental consultants, Noughtilus has populated a database that powers their web-based tool, and enables brands to calculate and scale the environmental impacts of their marketing activities.
Available online, clients and members access Noughtilus via a personal log-in.
Once logged in clients can both evaluate and forecast the environmental impacts (including the amount of CO2, water consumed, waste and land disturbance) of their marketing but entering various campaign details.
This ranges from the number of flights incurred from the campaign to the circulation of adverts printed, to the type of event venue whether it is set in a lavish hotel, country retreat or simple conference venue.
Noughtilus enables companies and brands to demonstrate a commitment to sustainability, manage their environmental impacts and reduce resource consumption.
Noughtilus can also help increase brand value and protection in environmentally conscious markets.
In using Noughtilus companies can create a marketing mix for a lower environmental impact from their activities and operations.
Noughtilus is set to be an agent for change in the marketing industry and among global brands.
With a community of companies and leading brands using this new, accessible and innovative technology, Noughtilus will ultimately become a platform in which clients and members will be positioning themselves at the forefront of sustainability.
In addition to demonstrating a strong commitment to monitoring, managing and reducing the environmental impacts of business and industry as a whole.
Noughtilus is currently being tested by a number of global brands.
• Noughtilus: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
