Product category:
Web design and development
News Release from: Nomensa
Edited by the Marketingservicestalk Editorial
Team on 30 November 2007
Debenhams appoint Nomensa to revamp home
page
London and Bristol-based digital agency Nomensa has beaten strong competition to develop a creative design for Debenhams' website's home page, the gateway to the rest of its website.
Launched in time for Christmas, Debenhams' busiest time of the year, the design is highly usable, allowing visitors to intuitively find their way deeper into the Debenhams website, and therefore increase conversion rates for Debenhams and provide a better online user experience for its customers Brett Bennett, web development manager, Debenhams, commented: "We are convinced this design will make a dramatic difference to our user experience, user volumes beyond the home page and overall revenue in this crucial trading period"
This article was originally published on Marketingservicestalk on 10 Dec 2007 at 8.00am (UK)
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Nomensa was chosen because of its user experience expertise and ability to react quickly and work collaboratively with Debenhams other partners.
Leonie Watson, head of accessibility, Nomensa, commented: "By drawing together accessibility, usability and design, we've helped Debenhams improve their online customer experience.
"It's a tremendous opportunity to be working with one of the most famous high street names in the UK".
Established in 2001, Nomensa is a digital agency that specialises in perfecting the online user experience.
It combines usability, accessibility and strong web development skills to help public and private sector clients develop online strategies, be more inclusive and accountable.
Nomensa has a research-based methodology that puts people at the centre of its activities.
Everything it does focuses on understanding the experience people have when using technology.
Nomensa is the winner of two IVCA Clarion Awards.
Nomensa works with FTSE 250 companies, central government departments, local authorities and councils, and leading universities, as well as several other organisations in the retail, finance and it sectors.
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