TUI Travel selects NixonMcInnes for social media
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NixonMcInnes product story
Edited by the Marketingweek Marketplace editorial team
Jan 28, 2010
NixonMcInnes has been selected by TUI Travel to develop an integrated social media strategy for its First Choice brand.
The appointment of a dedicated specialist forms part of a major focus on social media as a central part of TUI Travel UK's online marketing strategy as the company looks to increase customer engagement and brand consideration.
The partnership will see NixonMcInnes work alongside First Choice's marketing and PR teams to devise and manage a social media engagement strategy targeted towards families.
Activity will position the First Choice brand as a caring company and communicate the benefits of First Choices' Holiday Villages.
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