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News Release from: Nielsen Online | Subject: Nielsen Online and Nielsen Mobile
Edited by the Marketingservicestalk Editorial
Team on 17 October 2007
Nielsen Online and Mobile enhance
measurement
The Nielsen Company has launched new internet and mobile measurement services - Nielsen Online and Nielsen Mobile - to provide an integrated, comprehensive suite of measurement capabilities.
The new services, which will strengthen Nielsen's ability to deliver comprehensive global measurement of consumer behaviour across all media platforms, will be organised as follows Nielsen Online comprises the company's Nielsen//NetRatings and BuzzMetrics services, which provide independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behaviour
This article was originally published on Marketingservicestalk on 12 Oct 2007 at 8.00am (UK)
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Nielsen Mobile combines recently acquired Telephia, the leading provider of syndicated consumer research to the telecom and mobile media markets, with several existing Nielsen initiatives in the mobile market.
Nielsen Mobile will use its unique measurement tools and large-scale, integrated consumer panels to understand and interpret the behaviours, attitudes and experiences of mobile consumers.
David Calhoun, chief executive officer of The Nielsen Company, said: "As consumers experience media through different channels and technologies, it is essential that Nielsen measures and interprets that experience for its clients; with this new structure, we are prepared to focus with even more intensity on delivering the complete picture of consumer activity and behaviour in the digital space and across all media platforms".
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