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News Release from: Nielsen Online | Subject: National newspaper web audience research
Edited by the Marketingservicestalk Editorial
Team on 12 October 2007
Figures reveal most popular newspaper
sites
The latest figures from Nielsen//NetRatings, a global leader in internet media and market research, reveal the 10 most popular national newspaper websites in the UK.
The Guardian remains the most popular national UK newspaper website - as it has been for each of the last 12 months - with 2.7 million unique visitors, equal to one in every twelve Britons active online For the first time in 2007, The Sun (2.0 million uniques) lost second spot; it is now third behind the Telegraph (2.1 million Uniques) in terms of popularity
This article was originally published on Marketingservicestalk on 17 Oct 2007 at 8.00am (UK)
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The Top 10 most popular UK national print newspapers by UK online audience.
1 Guardian 2,677,000 uniques.
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2 Telegraph 2,079,000 uniques.
3 Sun 2,049,000 uniques.
4 Times 1,912,000 uniques.
5 Daily Mail 1,434,000 uniques.
6 Daily Mirror 721,000 uniques.
7 Independent 681,000 uniques.
8 Scotsman 657,000 uniques.
9 Financial Times 303,000 uniques.
10 News of the World 297,000 uniques.
Alex Burmaster, European Internet Analyst at Nielsen//NetRatings, said: "Whilst the Guardian and Daily Mail have consistently remained the most and fifth popular, respectively, over the last year the battle for the places in between has seesawed between the Sun, Times and Telegraph.
"August is the first month of 2007 not to see a Guardian-Sun-one-two, with the Telegraph coming into second spot - being ahead of both the Sun and the Times for the first time".
The number of Britons visiting at least one of the Top 10 grew from 5.6 million in December 2006 to 7.4 million in August 2007 - a growth of 30 per cent.
The Daily Mail has experienced the greatest growth amongst the Top 10 across 2007, more than doubling its audience from 0.7 million in December 2006 to 1.4 million in August 2007 (117 per cent growth).
The Telegraph is the only other of the Top 10 to at least double its audience; growing by 106 per cent from 1.0 million to 2.1 million uniques.
"The leading UK national papers online have achieved excellent growth since the start of the year", said Burmaster.
"As a group, they've experienced 30 per cent growth, which is particularly impressive considering the online audience itself has grown by just over 9 per cent in the same period.
"This means, as a group, the leading nationals online are growing at three times the rate of overall UK internet growth".
More time was spent on The Sun (53 million minutes) than any other UK newspaper, followed by the Daily Mail (49 million minutes).
Amongst the Top 10, the Daily Mail (34 minutes) and The Sun (26 minutes) also had the highest average times per visitor.
"It's been a good year for all the leading nationals online, particularly the Sun, the Mail and Telegraph", said Burmaster.
"The Sun now accrues more time on its website than any other UK newspaper and, with the exception of August, it has always been the second most popular site behind the Guardian.
"The Mail has experienced greater growth than all the other leading nationals and now boasts the highest time per visitor, whereas the Telegraph has been the second-fastest growing site and now sits third in terms of total audience time".
The data comes from Nielsen//NetRatings' panel of 40,000+ UK internet users whose PC and online behaviour is tracked and measured on a continuous and ongoing basis.
Audience figures: the data refers to UK internet users only accessing the internet from home or work.
It, therefore, doesn't include overseas visitors or UK visitors accessing the internet from non home/work locations such as educational establishments, internet cafes or airports.
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