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Nielsen Online
All articles from Nielsen Online
Report reveals the effectiveness of social ads
Nielsen and Facebook have released an in-depth report that demonstrates the strong effectiveness of social ads.
News from Marketingweek Marketplace, 22 April 2010
Nielsen IAG measures TV viewer engagement
Nielsen has announced the UK launch of Nielsen IAG, a solution that measures how engaged viewers are with both television programming and the advertising placed within it.
News from Marketingweek Marketplace, 25 February 2010
Nielsen and Facebook launch Brandlift in UK
Nielsen and Facebook have announced that Nielsen Brandlift, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.
News from Marketingweek Marketplace, 28 January 2010
Nielson report analyses impact of recession
A report by Nielson, entitled 'Reading the Recession', will reveal how the recession has affected brands, consumer behaviour and job vacancies in the UK, as well as identifying signs of a recovery.
News from Marketingweek Marketplace, 1 December 2009
Nielson chosen for online audience planning system
UKOM has appointed Nielson as its official partner to deliver an industry-agreed online audience planning system in the UK.
News from Marketingweek Marketplace, 30 September 2009
Recommendations and online opinions are trusted
A survey by Nielson has revealed that recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally.
News from Marketingweek Marketplace, 9 July 2009
Online display advertising activity increases
Nielson has revealed that, despite the wider economic climate, levels of online display advertising activity in the UK during the first third of 2009 are up 21 per cent on the same period during 2008.
News from Marketingweek Marketplace, 5 June 2009
Heavily used web brands increase time share
Research from Nielson Online has revealed the increasing share of time accounted for by the 10 most heavily used web brands.
News from Marketingweek Marketplace, 14 May 2009
Nielson report reveals social network popularity
A report from Nielson has revealed that 'member communities', including social networks and blogs, has become the fourth most popular category online - ahead of personal e-mail.
News from Marketingweek Marketplace, 11 March 2009
Nielsen Online teams up with Net-Metrix
Nielsen Online has announced that it is teaming up with Net-Metrix to provide recognised and standard online research data for the Swiss market from January 2009.
News from Marketingweek Marketplace, 8 December 2008
CR-Nielson to develop China web measurement
Nielson Online has announced the formation of CR-Nielson, a joint venture that will develop and deliver robust internet measurement and analysis services in China.
News from Marketingweek Marketplace, 15 October 2008
Nielsen Online wins Audiweb contract in Italy
Nielsen Online, a service of the Nielsen Company, has been selected by Audiweb (audiweb.it) as the provider for the Audiweb System.
News from Marketingweek Marketplace, 30 April 2008
Facebook suffers first ever drop in UK audience
After 17 successive monthly increases in UK audience, Facebook has suffered its first drop; falling 5 per cent from 8.9 million UK Unique Visitors in Dec 07 to 8.5 million in Jan 08.
News from Marketingweek Marketplace, 25 February 2008
Online video consumption almost doubles
Research from Nielsen Online, a service of The Nielsen Company, has revealed the increasing degree to which Britons are using the internet for TV, video and movie content.
News from Marketingweek Marketplace, 8 November 2007
Nielsen Online and Mobile enhance measurement
The Nielsen Company has launched new internet and mobile measurement services - Nielsen Online and Nielsen Mobile - to provide an integrated, comprehensive suite of measurement capabilities.
News from Marketingweek Marketplace, 17 October 2007
Figures reveal most popular newspaper sites
The latest figures from Nielsen//NetRatings, a global leader in internet media and market research, reveal the 10 most popular national newspaper websites in the UK.
News from Marketingweek Marketplace, 12 October 2007
Facebook is UK's most popular social network
Latest figures published from Nielsen//NetRatings, a global leader in internet media and market research, reveal the most popular, most engaging and fastest-growing social networks in the UK.
News from Marketingweek Marketplace, 1 October 2007
Featured articles
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Police force selects Cybertech Pro voice recording
Cybertech has announced that Gloucester Police has installed its Cybertech Pro voice recording solution.
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Platform integrates biddable display with search
Efficient Frontier has launched a fully integrated display and search marketing optimisation platform designed to help marketers improve the effectiveness of their online ad campaigns.
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