Product category:
Email marketing
News Release from: NewZapp Email Marketing | Subject: NewZapp
Edited by the Marketingservicestalk Editorial
Team on 20 February 2008
Email marketing software reduces sales
cycle
Recruitment and training consultancy Innergy is using NewZapp to drastically reduce its sales cycle and replace cold calling with "warm calling".
Innergy Director James Osborne said the consultancy, which has a network of five offices across the UK, sends email newsletters to both existing and potential clients to provide a form on best practices in HR and management strategies Items in the newsletter link back to the Innergy website
This article was originally published on Marketingservicestalk on 6 Jul 2007 at 8.00am (UK)
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NewZapp simplifies email marketing campaigns
NewZapp is web-based email marketing software that provides everything you need to create, send and track branded email marketing campaigns for your business.
The NewZapp software tracks the newsletter and reports on opens, clicks and bounces.
This feedback is used to monitor and evaluate where the interest of customers lies and to maintain a healthy marketing database.
"It's absolutely fantastic," said Osborne, who's been using NewZapp for more than a year.
"It significantly reduces the sales cycle because we get an immediate idea of what people are interested in without having to ask dozens of questions to find out first.
"We send out different e-newsletters targeted at different sectors, like a finance-focused newsletter to the finance sector, every couple of months to several thousand people.
"The system is so easy to use and does all the tracking for us; it effectively replaces cold calling with 'warm calling' in many instances as we're talking to people about something we already know they're interested in.
"It's made a huge impact - both in retention and acquisition.
"We're already singing the praises of the NewZapp system and the can-do attitude of the DestiNet team".
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