Kylie fans get personal social networking site

Edited by the Marketingservicestalk editorial team Nov 7, 2007

Kylie's record label, Parlophone, has teamed up with New Visions Mobile to create an application to allow fans to create their profile, upload images and blogs and connect with other Kylie fans.

Dan Duncombe, Head of Digital at Parlophone, said: "Kylie Konnect is for new and old fans alike; they can link directly to Kylie's profile, leave their blog, upload photos and share their experiences with other Kylie fans.

"Kylie's blog will regularly be updated, offering exclusive music, news, tour information and more, with fans able to download exclusive behind the scenes footage and have a chance to win 'money can't buy' prizes.

"Kylie Konnect is a great way of engaging fans wherever they are in the world, using multi-platforms and great content".

Social networking via mobile has gained real momentum in the past 12 months with increasing numbers of people accessing their accounts whilst on the move.

However, this is a first for a global recording artist to create their own social networking brand.

Kylie's new album 'X' is due for release on 26 November, with the single '2 Hearts' out digitally on 5 November and physically on 12 November.

Fans around the world can access Kylie Konnect either through their mobile or web browser, join the network and download mobile content such as full tracks and realtones.

Julia McNally, Director of New Visions Mobile, said: "We've developed 'OurTribe' which is a user-generated content application integrated into our existing wap platform.

"Whilst other social networking sites allow fans to create their own profiles online, side loading images and video from their phones to the PC, OurTribe allows users to create and manage their pages directly from their mobile handset.

"It's extremely exciting for us to launch this with such a big name artist as Kylie".

Kylie Konnect will allow fans to create a profile, create blogs and upload images directly from the handset, via PC and MMS, add their friends, or leave guestbook entries for other fans.

Kylie's own profile is automatically added as a friend to anyone that joins the network.