Product category:
Mobile internet
News Release from: New Visions
Edited by the Marketingservicestalk Editorial
Team on 09 October 2007
New Visions launches Total Telecom onto
mobile
New Visions has helped Total Telecom Magazine to develop its mobile portal to bring breaking news to telecoms professionals on the move.
Once in the site professionals are kept up to date with breaking news feeds In addition there are a selection of industry white papers that can be directly ordered, subscription forms to subscribe to the paper magazine, a competition to win a table at the World Communication Awards in October, and a selection of downloadable wallpapers courtesy of site sponsor Tellabs
This article was originally published on Marketingservicestalk on 12 Jun 2007 at 8.00am (UK)
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A Java button is also available to download, which when downloaded provides one click access directly from the phone to the Total Telecom site.
Rob Chambers, Publisher of Total Telecom Magazine, commented: "We're reporting on the developments within the mobile marketplace daily; as the leading communication link between end users, carriers and resellers of telecommunications technology services, it only makes sense for us to publish to mobile devices.
"In addition we can also start to satisfy the growing number of requests we're getting from our advertisers who want to start buying mobile inventory.
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"We operate in a very specialist marketplace where most of our subscribers will have the latest handsets.
"The first phase of the site is to deliver them news, but going forward we're looking at how best to use this medium; this could also include blogs from the editors, news analysis and reports and video footage from events.
"We want to push the boundaries on mobile to engage our audience".
Julia McNally, Director and Co-Founder of New Visions, said: "We're starting to see a lot more publishers approaching us to render their content for mobile this is the first of many we'll be working with over the next few months.
"There is a lack of mobile inventory and more and more publishers should be looking at launching their services on mobile".
New Visions is a pureplay mobile agency working with clients such as EMI, Universal Music, Harper Collins, ActiVision, Warner Bros, Calvin Klein, Global Cool and Mobikade.
We provide creative, retail, media and marketing solutions to brands and service providers who want to reach out to consumers via their mobiles.
New Visions created the The Lily Allen mobile loyalty site recently featured in the Music Week Awards.
Total Telecom meets the information and research needs of the global communications industry, from breaking news to expert analysis.
Total Telecom Online provides breaking news, archives, research reports and more.
The site keeps more than 100,000 monthly unique users worldwide up to date and in touch with the latest reports and events from the global communications industry.
To its readers, Total Telecom Magazine is "The Economist of the communications industry": it provides expert commentary and authoritative analysis, incorporating both fixed and mobile communications services and focus on understanding today's business models in telecoms.
Total Telecom has helped telecoms professionals through the highs and lows of the last 30 years in the global communications industry, emerging in today's dynamic market as the authoritative voice of the industry.
The Total Telecom group uses its experience and expertise in the telecoms industry to provide a variety of specialist reports, supplements and events throughout the year, such as the Global 100 Operators report; e-newsletters; and the World Communications Awards.
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