Summer and autumn dates for PR courses

Edited by the Marketingweek Marketplace editorial team May 13, 2009

New Venture Publishing has announced summer and autumn dates for its PR training and public relations courses.

Courses include topics such as writing press releases, pitching ideas to editors, winning more PR business, doing in-house public relations, and writing newspaper and magazine articles.

The Perfect Public Relations Masterclass is set for 2 June 2009 and will be held in London.

The one-day course is aimed at PR and marketing professionals in companies that handle their PR in-house.

It includes a complete overview of how to organise an in-house PR campaign as well as perform key tasks such as writing press releases and arranging interviews with journalists.

The Perfect Proposals and Presentations Masterclass, set for 18 June 2009 in London, and 7 October 2009 in Manchester, is a half-day course for managing directors, chief executives and new business directors in PR agencies.

It focuses on how to win more PR business and is based on research that revealed what 115 in-house marketing and PR directors are looking for when being pitched to by an agency.

The Writing for Publication Masterclass, to be held in London on 1 July 2009 and in Manchester on 7 October 2009, is a half-day course aimed at PR and marketing professionals who need to write articles for newspapers, magazines and websites as well as their own in-house newsletters and publications.

The Perfect Press Release Masterclass is to be held in London on 22 July 2009.

It is a half-day course that provides a 14-step approach to writing press releases that editors want to receive.

The course is based on a research project in which 89 editors and senior journalists set out what they want (and do not want) from press releases.

The Perfect Pitch Masterclass, to be held in Manchester on 8 October 2009, is a half-day workshop that shows how to pitch article and interview ideas to editors.

It is based on a research project in which 75 editors and senior journalists set out what they are looking for when being pitched an idea by a PR person.