NVP announces proposals and presentations course

A New Venture Publishing product story

Edited by the Marketingweek Marketplace editorial team Oct 1, 2008

New Venture Publishing (NVP) has announced that the Perfect Proposals and Presentations Masterclass will take place on 13 November in central London.

The half-day course draws on a study of what 114 PR agency clients regard as important when they consider proposals and presentations from rival PR agencies.

The Perfect Proposals and Presentations Masterclass is based around nine modules, starting with how to find and target new clients, and moving through issues such as taking briefs, developing campaign strategies, writing proposals and making effective presentations, ending with handling the final negotiations over terms and conditions.

The course will be presented by Jo Lynn, who questioned marketing directors and in-house PR directors in a range of companies and public sector organisations to develop the course content.

The questions focused on issues such as what factors they take into account when drawing up short-lists of PR agencies to pitch for their business, what features they regard as most important in proposal documents, and how they prefer to pay for PR services.