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Product category: Search marketing
News Release from: Guava
Edited by the Marketingservicestalk Editorial Team on 03 June 2008

Guava and Neutralize join together

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Guava is a new major European digital agency agency, created from several businesses brought together by mergers and acquisitions.

The new company takes its name - Guava - from one of the UK businesses it acquired With a focus on web development and search marketing, Guava offers a full range of digital services across multiple countries

"The Guava group has combined the skills and market sector experience from a number of countries to become a major player in the full service digital agency arena," said UK CEO Graeme Radford.

Both search agency Neutralize and digital agency Guava Limited have now come together to form Guava UK, part of the new international Guava Group.

The Guava Group has operations in four European countries with group management based in Copenhagen, Denmark.

The Guava Group offers a wealth of expertise in areas such as online strategy, search engine marketing, web development, tracking and analytics, branding, affiliate marketing and user experience.

"Our vision is clear: we possess the skills to compete against larger incumbent agencies, and we have the people to make a significant positive impact on any client's digital activity" said Radford.

Group CEO Brian Mertz Pedersen said: "Guava aims to exploit relevant digital channels of communication for its customers.

"We are aware of the growing demand from customers to develop campaigns with measurable returns particularly on digital platforms and we possess some of the greatest skills in this area.

"Guava works with clients to formulate their digital communications strategy and to employ the relevant tools and expertise to ensure their goals are achieved.

"With our strategic insight and execution skills we can focus on sales and measurable revenue generation for our customers".

Guava: contact details and other news
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