Sky Bet and Nestle enlist Neutralize for SEO

Spidering tool Ascendex has helped search engine marketing agency Neutralize to add both Sky Bet and Nestle to its client roster in a matter of weeks.

SkyBet, part of BSkyB, and Nestle have both enlisted Neutralize to handle all elements of search engine optimisation for their brands.

Neutralize will be working across Sky's betting and gaming products, including SkyBet, SkyPoker, SkyVegas and the forthcoming SkyBingo, which will allow Neutralize to use its years of SEO experience.

Emma Crowe, Head of Poker, Sky Bet, said: "In the crowded UK gambling industry we needed an agency that had a successful record of search engine optimisation, as this will be an essential part of our ongoing marketing mix; Neutralize was the natural choice for us".

Neutralize is no stranger to household names with top brands such Black and Decker, London Stock Exchange and CNET already benefiting from its expertise.

Now with the launch of its Ascendex tool, Neutralize has managed to gain two more.

The unique Ascendex tool can spider sites in exactly the same way as a search engine would and identifies critical SEO issues in one hit.

This automated system is highly efficient and therefore saves valuable time on projects and is proving to be highly desirable for brands with large sites.

Edward Cowell, Technical Director at Neutralize, commented: "Top brands such as Nestle and SkyBet need an agency that has both the experience and the cutting-edge technology to manage large-scale projects and most importantly deliver results; here at Neutralize we have the confidence and ability to do just that".

With exclusive in-house tools and unrivalled industry experience, it seems likely that more Goliath brands will be heading Neutralize's way.

Neutralize is one of the UK's leading full service search engine marketing agencies, specialising in enterprise search engine optimisation and advanced pay per click management.

Neutralize has unrivalled experience in driving business success - in 2005 it was a finalist for "Marketing Firm of the Year" in the UK Innovation and Growth Awards and placed 6th in the Deloitte Fast 50 business growth awards.

Neutralize was presented with the "Best Search Engine Optimisation Agency" at the 2007 Travolution Awards.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize is a dedicated member of the Nominet Steering Committee and Committee Member of the Search Marketing Association (UK).

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