Product category:
Email marketing
News Release from: Newsweaver
Edited by the Marketingservicestalk Editorial
Team on 31 October 2007
Newsweaver to present email keynote at
Inbox
Denise Cox, Newsletter Specialist at Europe's leading email newsletter specialist Newsweaver, has been invited to present a keynote session on email marketing at Inbox/Outbox 2007.
Inbox/Outbox is Europe's leading event for Email Management and Email Marketing and takes place on 27-28 November 2007 at The New Connaught Rooms London Cox's presentation "Bespoke Content and Personalisation: No Longer Just a Luxury" will address the importance of personalisation and bespoke content in successful email marketing and her session will provide delegates with tips and techniques on how to plan and design effective email marketing communications
This article was originally published on Marketingservicestalk on 7 Dec 2007 at 8.00am (UK)
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"Getting email content right is one of the key things challenges marketers face today" said Cox.
"Every element of your email needs to be targeted and relevant to your audience - whether it's the subject line, the email body content or the call to action - or you run the risk of your emails being deleted or worse being reported as spam".
Cox has extensive knowledge in email marketing - from best practice, marketing know-how to writing content that works.
She has been involved in email marketing since 1996 and provides practical consultancy to Newsweaver's 600-plus clients, enabling them to maximise their investment in email.
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