LBi Netrank wins first mobile search client

Edited by the Marketingservicestalk editorial team Apr 28, 2008

SEO and online brand specialist LBi Netrank has been appointed by free online and mobile flirting site Flirtomatic to help develop its mobile marketing strategy.

LBi Netrank will initially undertake an audit of Flirtomatic's web and wap sites to identify which areas of the site need to be adapted to improve its positioning in mobile search rankings and to increase the volume and quality of mobile search traffic.

The majority of users are already visiting the site through their mobile devices and the audit will help Flirtomatic further cement its position as the leading mobile flirting site.

Alongside the audit, LBi Netrank will offer Flirtomatic ongoing mobile search consultancy and campaign management to help Flirtomatic keep up to speed with any changes to mobile standards and the search engines' mobile strategies.

As the mobile internet market starts to mature, there will be a concerted shift towards a "one web" philosophy as brands realise the need to service as many access channels with one service as possible in order to drive cost efficiencies.

Brands need to be aware of these changing standards in order to increase their reach in the digital landscape.

Mark Curtis, CEO at Flirtomatic, said: "We have been overwhelmed with the popularity of the Flirtomatic site on mobile and already have over 300,000 mobile members.

"Page views last month were 115m.

"With added mobile search effectiveness we are sure that the site will continue to grow and attract further users.

"LBi Netrank has demonstrated significant innovation and expertise in the ideas they have proposed - we're looking forward to working with their team and taking our user numbers to the next level".

Lucy Allen, Managing Director at LBi Netrank, said: "We pride ourselves on being a thought leader in search and are dedicated to offering innovative search solutions.

"Consequently, over the last six months mobile search has become a key part of our service offering and we are naturally delighted to now welcome on board Flirtomatic - our first mobile search client.

"Mobile search is going to get very big in 2008 as handsets, ad targeting and people's confidence in mobile internet grows.

"There are big opportunities for brands like Flirtomatic to jump in and dominate their competitive space, and we are excited to be part of that process".