Negating Google's crackdown on paid-for links

Google's recent penalisation of sites for selling links has come as a surprise for many SEO experts especially as the sites in question offered insightful, relevant and regularly updated content

Google is becoming stricter with its policies, therefore getting creative with your link-building strategy is a must.

Old-school black-hat techniques should be binned and new multipronged approaches should be considered.

A few tips for seeking out linking opportunities.

Digital PR is the perfect vehicle for gaining back links to your website.

By writing news releases and distributing them to online sources you are offering relevant content with the potential to gain both coverage and a link back to your site.

Creating positive brand noise - and the associated link back to you site - is a natural means of generating links against a suite of relevant keywords and phrases.

Implement viral online marketing campaigns - developing a new and exciting application or campaign that can be shared with an online audience will allow you to generate attention and links back to your site.

Integrating the campaign with a social network will increase awareness but be sure to optimise linking content for search.

Implement a stakeholder engagement exercise - by simply picking up the phone to talk to partner organisations, related companies or relevant online resources you may yield good SEO results.

Sometimes the most straightforward requests into relevant and authoritative sites offer the best link building potential.

Important things to remember.

Build links at a natural rate based on your brand's current acquisition patterns.

Keep quality at the forefront of your mind; avoid linking with irrelevant sites.

Establish links from well respected and established sites, longevity is a key criteria for link value.

Build links to a range of pages on your site, not just one.

Netrank can provide you with a range of SEO services.

Back to top