Product category:
Search marketing
News Release from: Netrank | Subject: Personalisation of search
Edited by the Marketingservicestalk Editorial
Team on 19 September 2007
Personal search brings relevant results
Recent controversy in relation to Google's privacy settings has brought to light some of the benefits of search engines gathering user data.
The earliest form of search personalisation is geo-targeting, where the information about the user's location can be used to deliver more relevant results Now search engines have access to many other pieces of information about their users, and are beginning to use this to provide more focused results
This article was originally published on Marketingservicestalk on 24 Aug 2007 at 8.00am (UK)
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Some search engines monitor which search results users click on, which can be used to determine future search results.
Users are also encouraged to use search engine toolbars, which report back behaviour patterns to the engines and give implicit data on page popularity.
Some search engines are beginning to use AI (Artificial Intelligence) to predict user behaviour whereby SERPs in the future will be adaptive to the usage of a user's peers or associates.
Through implementing a more personalised service the search engines will hope to provide a better user experience but this will impact the way search marketing agencies function and the methods they practice.
Netrank can provide: further insight into the implications of personalised search on SEO and the natural search process, commentary courtesy of Netrank's algorithmic research team; statistics; case studies.
Netrank delivers a wide range of search engine optimisation services in addition to the usual consultancy and link building programmes that other agencies offer.
We understand that your business objectives and websites are unique, so we offer a range of search engine optimisation tools and services tailored to meet your needs and which will keep you ahead of the future developments and changes in natural search.
Our clients feature in the following sectors: Finance (MINT, Coop Bank, Zopa, Ulster Bank, Lombard Direct); Retail (Hertz, Disney World, Glenfiddich); Automotive (Audi, Volkswagen Commercial, Citroen); Public (South West Regional Development Agency, London 2012); Electronics / IT (Epson, Cisco).
Products: Linkscape, SEO Consultancy, SEO Audit, Search PR, iReputation.
Awards: 2006 - Finalist Fresh Digital Awards, Best Use of Search 2005 - Winner, IMA Awards, Best use of Search for the London 2012 Olympics campaign.
2005 Net Imperative - Best use of Search Awards - Finalist 2004 Internet Marketing Association - Best use of Search - Finalist (the only natural search project in the final) 2004 - KPMG Best use of Technology - Finalist.
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