Anglian Home Improvements picks Netrank for SEO

SEO and online brand specialist Netrank has been selected by Anglian Home Improvements to build its site's search engine positions and to increase online brand awareness.

Anglian has historically relied on PPC campaigns to drive traffic to its site and traditional methods of direct marketing to build customer acquisition.

However, using Netrank's SEO consultancy services it plans to implement a natural search operation that will provide a low-cost method of building customer acquisition through improving online brand positioning for a range of competitive home improvement keywords.

This campaign will also support the aims of Anglian's online PR strategy.

Anglian is the largest home improvements company in the UK, and the most recommended.

It is in a good position to reinforce its brand value on the web, whilst redressing the stigma associated with this industry.

It wants to actively react to any negative issues, and work to create positive online brand positioning for Anglian within the home improvements industry.

To achieve the aims of this campaign Netrank will undertake an SEO audit of anglianhome.co.uk to identify how the site can be developed to perform more effectively in search engines.

Netrank will also use its product Linkscape to map the online landscape for Anglian.

This product will help Anglian discover which sites it should engage with in order to increase the number of customers and build the reputation of the company.

Through Linkscape, Netrank can identify DIY networks, online publications and home improvement communities which Anglian will target as part of their online PR activities.

Matt Carey, Direct Marketing Manager at Anglian, said: "Netrank has an unmatched passion for natural search, a wide range of product offerings and an impressive client list - we look forward to seeing what Netrank can deliver for us".

Lucy Allen, Managing Director of Netrank, said: "Our new working relationship with Anglian will be an exciting challenge, as we help them move from a direct marketing approach to an all encompassing online strategy.

"There are plentiful opportunities for Anglian to develop their reputation online and we are looking forward to seeing the results".

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