Crisis management in the era of Web 2.0

Negative publicity on social networking sites, news forums, user groups and blogs can quickly disseminate across a wide audience and sink a company's reputation, but Netrank has some advice.

Each month, more than 27 million people use Yahoo News, Google News and other news search engines to find the latest information about a wide range of topics that interest them.

When they conduct a search, they often find relevant news releases, blogs, forums and articles from thousands of sources.

Does corporate Britain know what is being said about their company products and services online? In the Web 2.0 era, negative digital publicity on social networking sites, news forums, user groups and blogs can have a greater ability to disseminate across a wider audience and sink a company's reputation.

When people search for a company or brand in search engines what do they find? Just look in Google for "Land Rover" and see what's there.

Netrank can provide: how-to tips (including 10 top tips to identify); case studies; blueprints for digital PR crisis management; advice on managing and negating negative digital press; whitepapers on SEO.

Supporting Data.

Some 74 per cent of online customers research products and services online before buying, and 77 per cent of people use the top five natural results.

A total of 71 per cent of people say search engines are their most trusted source of information.

(Source: Henley Centre/AOL.) As a result of using the internet: 42 per cent of online consumers have changed their mind about a brand they were going to buy and switched to a different brand; 43 per cent of online consumers decided not to purchase a certain brand.

Netrank delivers a wide range of search engine optimisation services in addition to the usual consultancy and link building programmes that other agencies offer.

We understand that your business objectives and websites are unique, so we offer a range of search engine optimisation tools and services tailored to meet your needs and which will keep you ahead of the future developments and changes in natural search.

Our clients feature in the following sectors: Finance (Coutts Bank Coop Bank, Zopa, Ulster Bank, Lombard Direct); Retail (Hertz, Disney World, Motorola, Glenfiddich); Automotive (Audi, Volkswagen Commercial, Citroen); Public (South West Regional Development Agency, London 2012); Electronics/IT (Epson, Cisco); Manufacturing/Engineering.

Netrank employs 45 people UK wide.

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