Blog monitoring tool gains PRCA endorsement

UK media software company Netemic has announced a partnership with the Public Relations Consultants Association in which the PRCA will recommend its iFeed tool to member consultancies.

The PRCA is to recommend iFeed, Netemic's automated online social media monitoring tool, to its members, made up of over 140 PR consultancies.

iFeed enables subscribing agency users to monitor web 2.0 media such as blogs, forums and wikis.

It was created in response to the explosion in social media content in acknowledgement of its rapidly growing importance as a key channel of influence.

The social media tool offers agencies a real time measure of brand awareness and consumer sentiment and has been designed to allow users to filter through internet "noise" to effectively track comment, opinion and breaking news.

This data places agencies in an advantageous position to offer clients strategic business intelligence through competitor tracking and analysis, campaign impact measurement and reputation risk analysis.

Andrew Orchard, Netemic's CEO, said: "We are delighted with the PRCA's endorsement of iFeed.

"It is clear that PR now extends beyond traditional media and insight into the digital world offers great value to any brand.

"The PRCA has firmly established its credentials at the forefront of the industry by recognising the importance of the blogosphere to brands in the contemporary media landscape.

"We hope that, with its support, iFeed will take its place as an industry benchmark product for the monitoring of social media".

iFeed has been specifically designed with the PR agency user in mind.

Its persistent search technology scours blogs, forums and consumer sites in real time to discover content matching companies, products and services.

Relevant results are delivered to a user-friendly interface and once captured, this content can then be more dynamically interrogated by age and relevance.

Relevant content can then be clipped, annotated and delivered direct to anyone with web access via iFeed's Clipstream viewer - a unique republishing tool that creates a dedicated hotline between agencies and their clients anywhere in the world.

Under the terms of the arrangement, Netemic will offer PRCA members a special five-licence packaged rate of GBP495 per month for three months.

This will allow the use of iFeed for five clients at a heavily discounted price of GBP99 per licence (against a list price of GBP300 per licence).

Thereafter, members who continue with the service will be offered their first five licences at GBP150 each per month, or half the usual price.

Francis Ingham, Director General of the PRCA, said: "Social media has huge implications for brands.

"At the very least companies should be monitoring what is said about them in these uncontrolled and uncensored environments to ensure they are able to anticipate potential issues.

"More proactive companies will see the ability to monitor unconstrained influencers as an opportunity to improve their products and services.

"iFeed makes these processes much easier".

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