Netemic launches iFeed tool for blog monitoring

Edited by the Marketingservicestalk editorial team Nov 16, 2007

Netemic, a UK media software company, has launched iFeed Agency, an automated online media monitoring and analysis tool for social media such as blogs, forums and wikis.

iFeed Agency is aimed at the marketing and PR industry and allows communications professionals to monitor public opinion and tailor campaigns and pitches around up-to-the-minute intelligence.

It also offers agencies value-added services including charting facilities, while its aggregation and content-sharing capabilities eliminate the need for expensive online clipping agencies.

All results are fed to the user's desktop via a constantly updating and user-friendly interface that enables distribution of selected content direct to clients and colleagues through iFeed's bespoke Clipstream viewer.

Other features of the iFeed system include event spike detection, analysis and charting, and sentiment analysis among other innovations.

iFeed was created in response to the explosion in social media content and its rapidly growing importance as a key channel of influence, as well as a measure of brand awareness and consumer sentiment.

iFeed has been designed to allow companies to filter through internet "noise" to effectively track comment, opinion and breaking news to inform business intelligence through competitor tracking and analysis, campaign impact measurement and reputation risk analysis.

Tom Quick, Netemic's CTO, said: "Social media is the fastest growing body of information on the web.

"There are an estimated 70+ million blogs in existence and that number is forecast to continue to grow rapidly.

"Recent corporate history is littered with examples of how social media has made or broken brand image online and instances can only grow in frequency as this body of content expands.

"Businesses have a pressing need to actively monitor social media comment.

"iFeed has been specifically designed to address this issue by providing both structured access and rapid response to its content".

Netemic's iFeed is designed specifically for social media, the fastest growing body of information on the web, and enables efficient real-time interrogation of content that allows the user to search by both content age and relevance.

Since the application updates in real time, it also allows users to effectively manage brand reputation by responding or acting on "events" as they occur.

Andrew Orchard, CEO at Netemic, concluded: "The beauty of iFeed is that it offers a long-term strategic solution to accessing a poorly addressed and under-valued content arena that brands ignore at their peril.

"For agency and media users, iFeed harnesses the voice of the public to digital communications strategies in a manner that helps move the increasingly sceptical consumer back on-side.

"The fact that this can be done in real time offers an information advantage that is often the difference between success and failure in the realms of reputation management".

Netemic was formed in February 2006 by Tom Quick and Philip Williams to provide research and product to organisations that require monitoring and analysis of consumer-generated media (CGM).

Since foundation, Netemic has focused its efforts on developing its proprietary web monitoring and analysis tool, iFeed.