Net Visible urges firms to consider online PR
A
Net Visible product story
Edited by the Marketingweek Marketplace editorial team
Jun 18, 2009
Net Visible has urged businesses to consider online PR as a cost-effective way to publicise their products and services to their local areas.
More than half of 1,300 UK local newspapers are expected to close within the next five years, according to recent evidence given to a House of Commons select committee.
Online PR is a cost-effective alternative to businesses looking to promote their products and services locally.
Mick Thorburn, co-founder of Net Visible, said: 'The crisis within the local newspaper industry means that companies who may already be struggling to attract new customers can no longer rely on this bedrock of local interest to deliver.
'Opportunities to promote local company news have shrunk dramatically as publishers look to cut issue sizes to save money.
As local newspapers are in crisis, the internet plays an ever-increasing part in our lives, with more than 60 per cent of the UK population regularly 'surfing the net' and half of these searching for local providers of products and services.
Not what you're looking for? Search the site.
Google Ads
Contact Net Visible
Related Stories
- User experience is vital, website survey finds
- E-mail markers believe recession will continue
- Varologic offers website optimisation tips
- Online orders surge in 2009, says Coremetrics
- BDA considers use of Fairtrade label in marketing
Browse by category
- Design and print services (410)
- Direct marketing (410)
- Events, meetings, conferences and exhibitions (493)
- Data services (674)
- Online marketing services (1884)
- Media owners (76)
- Promotions and incentives marketing (522)
- Training, Development and Courses (130)
- Point of purchase and design services (540)
- Trade associations and professional bodies (339)
- Agencies and consultancies (1424)
- Market research (252)
