Netbooster and Guava enter strategic partnership

Netbooster and Guava have announced that they have entered into an industrial and operational partnership, which sees Netbooster taking an 11 per cent stake in Guava.

The move comes after several months of discussions between the two companies and results from a shared industrial vision by the groups' management.

The objective of the partnership is to better serve customers as a result of a complementary geographical presence providing coverage in Europe, combined access to a pool of more than 400 online marketing specialists in nine countries in Europe, and deeper and complementary technology tools and technical platform.

The partnership has been cemented by Netbooster's acquisition of a minority shareholding in Guava via a capital increase.

Netbooster has acquired 14 million new shares, or 11 per cent of Guava's capital for EUR1m.

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