NetBooster to drive online marketing campaign

Business process improvement expert Premiere Global Services has appointed NetBooster to implement a PPC campaign using its expertise in multilingual search marketing.

Headquartered in Atlanta, and with presence in 22 countries worldwide including the UK, Premiere Global has an established customer base of nearly 50,000 companies which includes approximately 80 per cent of the Fortune 500.

The organisation provides a wide range of industry-specific business applications in the following solution suites: conferencing, desktop document solutions, server-based document solutions, notifications and reminders and e-marketing.

NetBooster has been appointed to implement an international Pay Per Click campaign across the French, German, Swiss and Italian markets - as well as the UK.

It will increase Premiere Global Services' visibility in the major search engines in these countries which will improve brand awareness and drive sales.

Franck Unternahrer, SR Online Marketing Manager Europe at Premiere Global Services, said: "Europe provides a key market for our applications and we are investing more in online marketing as we look to gain a significant percentage of the business.

"PPC has been a fundamental part of our global marketing strategy and NetBooster's expertise in multilingual search will help us improve sales and brand awareness in the target countries.

"By using NetBooster's tracking tool and reporting system we will develop our strategy as the campaign moves forward".

Janak Mistry, NetBooster's UK Country Manager, said: "Premiere Global Services operates in a highly competitive market.

"The key to success in new territories overseas is an understanding of the market, the business culture and fluency in the language.

"We will be using our expertise in multilingual paid search to expand the company's reach in Europe and extend the success of its business online".

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