Hotel chain starts major brand awareness push

Millennium and Copthorne Hotels will be rolling out a global search marketing campaign as part of a major drive to build brand awareness for its hotel group.

Millennium and Copthorne Hotels, part of Singapore's largest private sector conglomerate, has appointed NetBooster to manage its online marketing across Asia-Pacific, UK, New Zealand and Australia.

A member of the Hong Leong Group (Singapore's largest local private sector conglomerates), Millennium and Copthorne Hotels has appointed NetBooster to develop and manage pay per click (PPC) campaigns for its properties in the UK, Singapore and New Zealand markets.

NetBooster will implement and manage the campaigns, including the development of effective keywords, creative management and link management.

NetBooster will also work with Millennium and Copthorne Hotels on an ongoing basis continually improving performance and ROI.

Jinou Park, Vice President Global Distribution and Revenue Management, Millennium and Copthorne Hotels, said: "In addition to driving transactions online, building brand awareness continues to be a priority to Millennium and Copthorne hotels.

"We have some hefty targets to drive incremental revenue through brand online and our ppc with NetBooster will be a key ingredient in driving this growth".

Janak Mistry, Genera Manager at NetBooster UK, said: "Our expertise in multilingual search marketing services will enable us to deliver a dynamic brand awareness campaign across global markets, that will also gernerate a significant increase in online revenue for Copthorne and Millennium.

"We will use our UK and European network to deliver an ongoing programme that measures performance and implements changes to maintain effectiveness".

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