NeonDrum launches free eBook on Online PR

A Neondrum product story

Edited by the Marketingweek Marketplace editorial team May 14, 2008

Online news release distribution specialist NeonDrum has launched a free eBook offering business-to-business (B2B) PR professionals its "Top 10 Secrets of Great Online PR".

The eBook, which is also available as a podcast, is available for download now from the NeonDrum website.

Topics covered in the 10-page eBook include how to get seen and heard on the web, B2B blogging, and making your website work harder.

The importance of targeted online visibility and being high in natural search rankings is continuing to grow in importance, as more and more business-to-business purchasing decisions rely on desktop online research.

A recent survey by Enquiro has shown that general search engines are often the first port of call for B2B online research, with Google being the first choice for 77.7 per cent of survey recipients.

By implementing an effective online PR strategy, visibility for target keywords across key online platforms and in search engine rankings will grow.

"The online opportunity is much more than just throwing spaghetti at the wall to see if it sticks," said NeonDrum Director Nicky Davis.

"Great online PR is about targeting the myriad forums and multiple channels available to really engage with key stakeholders.

"There are now huge opportunities to communicate valuable information direct to important online communities.

"Getting seen and heard on the web by the people that matter to your organisation really is fundamental if you are looking to join the online conversation - and it's the measurable success of great online PR".

NeonDrum is a targeted online news release distribution and monitoring service for business-to-business companies.

Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter.

We keyword-tag and distribute your business-to-business news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites.

We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content sites.