Christmas-day.com signs up chocolate sponsors
A
New Century Media product story
Edited by the Marketingservicestalk editorial team
Nov 19, 2007
Christmas website Christmas-day.com has signed a series of sponsors for various sections on its chocolate pages.
The following companies have sponsored chocolate categories on christmas-day.com.
Organic Chocolates will be sponsored by Rococo Chocolates (rococochocolates.com); Truffles by Dark Sugars (darksugars.co.uk); Handmade Chocolates by The Cocoa Bean Company (thecocoabeancompany.com) and Irish Chocolates by Lily O'Briens (lilyobriens.ie ).
Building their internet brands is becoming a strategic necessity for advertisers as the internet becomes more important within the media mix.
Internet sponsorships are a powerful brand-building tool which when coupled with Christmas-day.com's qualitative environment makes for powerful communication.
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