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Service offers real-time Tour de France stats

A NetBenefit product story
Edited by the Marketingservicestalk editorial team Jul 16, 2007

NetBenefit has teamed up with Polar, provider of sporting electronic equipment, to provide race fans real-time statistics about the cyclists' altitude, speed and heart rate via the website.

Polar, a leading provider of electronic equipment to improve amateur and professional sporting performance, has developed an online tool in conjunction with managed hosting company NetBenefit to provide up to the minute race statistics of cyclists taking part in the Tour de France.

Sports fans will be able to access live race data online and follow cyclists competing in the 2,206 miles of the 21-stage Tour de France.

Cyclists will be fitted with Polar heartbeat monitors and the site will then enable visitors to view the altitude, speed and heart rate of competitors as they battle it out for the legendary yellow jerseys in the world's biggest annual sporting event.

Visitors to the Polar Live Race Data website can also subscribe to a feed that provides frequently updated cycling data on some of the world's greatest pro-riders as they cycle through a route that includes six mountain stages with altitudes in excess of 2,000 metres.

Joona Laukka, cycling segment manager at Polar, commented: "Polar works with athletes across a wide range of disciplines to help them achieve their very best performance.

"To be able to provide cycling fans around the world with live data monitoring the heartbeat and location of their sporting heroes taking part in one of the most famous sporting events in the world is really exciting for us.

"NetBenefit is a long term partner for Polar and were really important in making this happen".

Colin Bell, sales and marketing director NetBenefit, commented: "Polar is a high-quality and well-respected brand in the sporting world.

"At NetBenefit, we pride ourselves on understanding much more than just our client's managed hosting requirements.

"Our partnership demonstrates what can be achieved in the online world with mission critical hosting.".

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