NSP Sport focuses on sports sponsorship

National Schools Partnership has launched NSP Sport, an agency that will focus on sports sponsorship by offering sponsors and rights-holders strategic planning support and tactical implementation.

NSP Sport aims to increase the effectiveness and return-on-investment of sponsorships while focusing primarily on grass-roots and community activity that engages young people, families and teachers.

The company said brand owners and sports-rights holders working with NSP Sport will be able to add a cost-effective dimension to their existing sponsorship programme and achieve brand marketing and sponsorship objectives while broadening their reach.

In response to demands from existing clients, NSP Sport has developed three key service areas to engage audiences: NSP Sport Marcoms: developing and implementing targeted marketing communication strategies for sponsors to communicate existing sports sponsorship campaigns to young people, their families and schools.

NSP Sport Active: delivering and activating branded grass-roots sport or education elements for existing sports sponsorship programmes in partnership with their existing agencies and suppliers or implementing a specific strategy created by NSP Sport Marcoms.

NSP Sport Factory: creating and developing educational sports properties and events as joint ventures with sports-rights holders and National Governing Bodies.

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