NSMC launches social marketing guide and toolbox

The National Social Marketing Centre (NSMC) has launched the Social Marketing Planning Guide and Toolbox.

The Social Marketing Planning Guide and Toolbox is a marketing tool designed to ensure that both new and experienced social marketing practitioners can feel they have the tools to implement an effective behaviour change or social marketing initiative.

The guide is available via the existing NSMC website and combines practical 'how to' tools with guidance about all aspects of developing and implementing a social marketing intervention.

The guide is produced in a clear, easy-to-use format, so anyone using it can immediately identify the tools and guidance that they need.

It covers all aspects of a campaign, from getting started, scoping, research and barriers to success, through to pre-testing, implementation and sharing best practice.

Drop-down menus are a clear and concise way of ensuring that users can see at a glance the specific sections they need and the level of depth they require.

Tools such as articles and checklists are downloadable, and there is an opportunity to feedback ideas for improving or adding to the range of options.

The launch of the guide and toolbox is the first stage of the NSMC's strategy for improving the delivery of behavioural change and social marketing interventions.

Following feedback and input from those using the guide, the organisation will continue to develop it through the addition of case histories and examples of good practice.

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