Young still value print media, says NRS research

Research by the National Readership Survey (NRS) has suggested that young people who are more likely to consume new technology still value print editions of newspapers and magazines.

The 15-to24-year-old group most actively using technology read 24 per cent more titles than the average British adult.

They are also light consumers of commercial television and radio.

The UK's 2.5 million 15-to 24-year-olds are often labelled the most likely age group to give up on traditional print media.

However, those most interested in technology actually read an above-average number of newspapers and magazines, according to the data.

Whereas all 15-to-24-year-olds surveyed claim on average to read seven titles, people in this age group actively consuming four or more different types of technology say they read just under nine titles on average.

The NRS survey also found that 33 per cent of the 15-to-24-year-old age group have actively used technology in four of the eight ways including, ranging from listening to MP3s on mobiles (58 per cent) to using a Blu-ray disc player (16 per cent).

They are also at the forefront of consuming all types of media content online, including RSS feeds, listening to radio and watching television online.

Magazines that particularly appeal to the users of four or more types of technology include 'Kerrang', 'NME', 'Max Power', 'Four Four Two', 'Nuts', 'Zoo' and computer games magazines.

Newspapers with above-average penetration are the 'Independent' and 'Independent on Sunday', and the 'Daily Star' and 'Daily Star Sunday' - from both ends of the spectrum.

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