Nursery provider utilises Mystery Shopper services
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Mystery Shoppers product story
Edited by the Marketingweek Marketplace editorial team
Mar 26, 2010
Busy Bees has recently used mystery shopping services from Mystery Shoppers to ensure the high standards set for its nurseries are maintained.
The day care nursery provider wanted its mystery shopping programme to track the customer journey from initial enquiry to inspection visit, and then follow-up call, with the results of the exercise forming part of a continuous improvement programme.
Prior to the mystery shopping exercise, records showed that 50 per cent of enquiries resulted in an inspection visit with 80 per cent of these resulting in a booked nursery place.
The programme started in October 2008 by assessing 20 nurseries across the UK.
After the first set of results, Busy Bees expanded its sample size to include more locations.
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