DAA selects Maximizer CRM for data security

Maximizer Software has been selected by Dublin Airport Authority to deploy its customer relationship management software, through Maxmizer certified business partner Software Support Systems.

Dublin Airport Authority (DAA) is tasked with the management, operation and development of Dublin, Cork and Shannon airports in Ireland as well as domestic and international airport retail management and airport investment.

The company will use Maximizer customer relationship management (CRM) software as a reservation and booking system for its VIP clients.

Maximizer's CRM solution was selected over other providers due to its enhanced security features.

These allow highly sensitive information about customers to be held securely on a central database, rather than relying on this information being passed on via word of mouth or by e-mail.

The solution will enable DAA to consolidate and clearly categorise this information, which can be accessed by authorised users on-site or by logging-in remotely.

Ease of customisation was also a key requirement for DAA.

Maximizer CRM is set to go live at DAA at the end of April and the organisation is keen to integrate the solution with its existing finance system later in the year.

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