Maximizer Software releases CRM 10.5

A Maximizer Software product story

Edited by the Marketingweek Marketplace editorial team Oct 17, 2008

Maximizer Software has announced the availability of Maximizer CRM 10.5, its latest CRM software.

Maximizer offers real-time access options to customer/prospect information on multiple platforms including Blackberry 8000 series, Pearl, Curve and Bold smartphones, and Apple Iphones.

Enhancements in Maximizer CRM 10.5 are designed to support real-time customer interactions from the office, in the field, and while on the road; driving the customer acquisition, customer service and customer retention.

Maximizer Mobile CRM empowers sales professionals to conduct business in real-time including the ability to access an online document library for sales and company collateral; one-click access to maps and driving directions; and increased storage of customer data via SD cards.

Maximizer CRM 10.5 also offers in-depth functionality for the latest Blackberry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules.

Sales and service professionals can also log calls, SMS text messages and e-mails to client records on their Blackberry smartphones.

In addition to improved wireless synchronisation, Maximizer CRM 10.5 offers seamless wireless web access from the installed mobile application to provide rapid, offline access to a subset of customer information stored directly on the smartphone and synchronised back to the corporate CRM system; and real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the web browser integrated with the mobile application on the device.

Additional Maximizer CRM 10.5 features include: more features supported in web access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, e-mail templates for personal campaigns, and faster performance ; greater visibility and better strategic planning capabilities with advanced business intelligence and visual workflow capabilities including on-the-fly trend analysis throughout the customer lifecycle; and extension of Web 2.0-powered tools with social networking enhancements for more powerful prospecting.