ITW Construction goes mobile with Maximizer

ITW Construction Products is another client to benefit from Maximizer's new mobile-enabled CRM system.

ITW Construction Products is part of the global multibillion-dollar company with almost 100 years' experience in the construction, design and manufacturing sector, is another client to benefit from Maximizer's new mobile-enabled CRM system.

This means that ITW Construction Product's 75-strong UK sales force can now gain access to their customers, leads, schedules, sales deals and forecasts, and service cases through their mobile device, no matter where they may be geographically.

ITW specialises in designing innovative construction products, extending current products to new industries and acquiring businesses that improve customer offerings.

Chris Jones, IS Manager at ITW, said: "We have built our Maximizer system in small incremental steps and have already seen major benefits.

"With a number of enterprise-level applications such as increased business intelligence and on-demand sales information, Maximizer's solution is an ideal match for our business.

"Over the last three months a number of our sales staff have piloted the mobile aspect of Maximizer's solution and following the launch of Maximizer CRM 10 we have now rolled out the solution to all of our sales force nationally.

"The availability of Maximizer CRM 10 on our BlackBerry devices provides ITW a significant boost in productivity for our sales team when working away from the office.

"It makes our sales team's job much easier and ultimately helps win more deals".

Maximizer Software authorised business partner, Unimax Solutions, which provided the Maximizer solution, believed ITW could benefit from the mobility solution.

Colin Proudman, Director at Unimax, explained: "As well as offering BlackBerry mobile access, Maximizer CRM 10 now provides increased business intelligence and on-demand sales and professional coaching, all from a simplified SMB-designed solution.

"It is an ideal solution for companies of all sizes".

Vivek Thomas, Managing Director, EMEA, Maximizer Software, concluded: "We have really set the challenge to other vendors in the SMB space by providing a very comprehensive CRM system that is easy to use, intuitive to configure, quick to deploy, accessible anytime, anywhere and with a very rapid ROI.

"We are delighted that ITW Construction will be realising the business development and growth benefits that Maximizer will deliver over the coming months".

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