Property developer opens door to CRM 10

Maximizer Software will be deploying its new mobile-enabled CRM system, Maximizer CRM 10, at international property development company Pafilia.

CRM 10 will be used by Pafilia to underpin the company's continued growth and help progress towards a paperless office.

Maximizer CRM 10 reflects the growing sophistication in business development by allowing organisations to compete globally and with larger enterprises.

MaxMobile offers increased mobility, providing BlackBerry and Smartphone users with instant access to their customers, leads, schedules, sales deals and service cases directly on their handheld device, through wired or wireless synchronisation.

Established over 30 years ago, independently owned Pafilia develops apartments, semi-detached houses and villas, including custom build, in Cyprus and Greece and markets them globally.

Its latest project, Minthis Hills, is set to transform the property market in Cyprus, if not the Mediterranean.

With offices in England, Scotland, Cyprus, Greece, Russia, Ukraine and Scandinavia, all of Pafilia's 300+ staff and 400+ partner communities will be able to access Maximizer CRM 10 either through their Windows, web or mobile interface.

Dr Stefan Hughes, IT director at Pafilia, said: "Maximizer is at the heart of our entire business operation from sales to customer service and from construction to accounts.

"Due to the nature of our business, it is crucial for our staff to have information at their fingertips 24 hours a day, seven days a week, especially in sales where virtual real time availability listings of properties is essential.

"Maximizer helps us track our customers and prospects, providing information on where they are in the buying process, details of properties in which they are interested, a history of previous purchases and much more.

"Pafilia has expanded rapidly over the last couple of years and IT has become an essential of the business.

"The speed of growth we have achieved would not have been possible without the ability to customise our CRM systems through Maximizer and it will help our continued expansion and drive towards a paperless office.

"As a preferred partner with a team of high-level IT experts, we are actively working together with Maximizer to enhance the experience for users around the world".

Vivek Thomas, Managing Director EMEA, Maximizer Software, said: "Maximizer CRM 10 is perfectly positioned to support the collaborative customer engagement needs of a business - be it accounts management, targeted marketing campaign management, opportunity management or customer service.

"It is easy to use, intuitive to configure, quick to deploy and most importantly, accessible anytime, anywhere.

"Our long-term relationship with Pafila has helped in the development of Maximizer CRM 10 and we are convinced the business development and growth benefits that Maximizer can deliver will strengthen this relationship even further over the coming months.".

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