Immediacy WCMs builds Edinburgh brand online

Immediacy, part of the Mediasurface group, has announced the successful launch of the Edinburgh Inspiring Capital website with digital communications partner Innovation Digital.

Immediacy, one of the leading UK content management solution providers, has joined existing web solutions partner Innovation Digital to celebrate the launch of the Edinburgh Inspiring Capital (EIC) website.

The site, which promotes a unified brand for Edinburgh's City Region, is the most recent of several notably successful projects to go live through Innovation Digital using the Immediacy Web Content Management suite (WCMs) 6.0.

An Immediacy Advanced partner with offices in Glasgow, London and Manchester, Innovation Digital provides online marketing, web design and development, consultancy services and training to clients across the private and public sector.

Delivering the City of Edinburgh Council brand project, Innovation Digital combined the power of Immediacy's out of the box content management solution, .Net and web 2.0 capabilities with highly bespoke functionality and plug-ins from Innovation Digital's technical team.

The resulting website is accessible, easy to maintain and built on the flexibility of an enterprise quality Web Content Management solution which will amply support Innovation Digital and EIC's future plans to redevelop their existing Brand Adopters website.

The aim of the website is to encourage new brand adopters to sign-up to the brand through the use of third-party endorsements and inspiring case studies to show best practice.

The site will go live on 4 June 2008, marking the latest addition to Innovation Digital's growing Immediacy-partnered client list, which includes Aggreko, NHS Lothian, Forest Holidays and Weir.

Zach Watt, Director, Innovation Digital, said: "The EIC project is our most recent success working with Immediacy WCMs.

"Using Immediacy means our clients get a robust WCMs platform with a proven track record onto which we can confidently build our highly bespoke functionality.

"An integral part of our business plan, Immediacy includes compliance and multilingual tools which have helped us open up our business to clients with an international presence".

Andy Peart, Chief Marketing Officer for Mediasurface, commented: "All our Advanced Immediacy partners are experts in the provision of creative tailored web solutions and Innovation Digital is no exception.

"They offer outstanding technical skills in house which is backed by their ability to design websites that really deliver to the client's needs as seen at recent new launches".

With ambitions to become an Immediacy Gold Partner, Innovation Digital plans to use the cutting-edge functionality of Immediacy WCMs 6.0 to further strengthen its content management credentials and drive a 100 per cent expansion programme to recruit new blue-chip clients.

Innovation Digital, a division of Innovation Business Vision, specialises in providing integrated web solutions to a range of public, private and voluntary sector organisations.

Services provided by Innovation Digital include web design and development, online marketing, consultancy and training.

Operating from offices in Glasgow, London and Manchester, Innovation Digital is widely respected for creating inspirational websites that are underpinned by technical expertise.

All Innovation Digital websites adhere to the latest accessibility standards and are built to an appropriate W3C WAI accessibility level.

This ensures that a high-value web experience is ensured for all website visitors.

Innovation Digital is continuing to strengthen its position in the digital marketplace, having recently acquired Microsoft Partnership status.

They pride themselves in adopting a holistic and strategic view with each every client resulting in the creation of stunning websites that are tailored to the needs of the individual client.

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