Product category:
Media
News Release from: multimap | Subject: geographically targeted advertising
Edited by the Marketingservicestalk Editorial
Team on 27 March 2008
Multimap to drive car rental bookings
National Car Rental is launching a new online advertising campaign on Multimap to increase car rental bookings.
The campaign will be geographically targeted to reach UK-based visitors looking at ten major cities on Multimap, Europe's leading online mapping service provider National Car Rental has produced creative featuring details of the offer and the name of the city searched by the user on Multimap
This article was originally published on Marketingservicestalk on 23 Jan 2008 at 8.00am (UK)
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National Car Rental is the UK's leading vehicle rental company offering a wide range of cars and vans from a nationwide network of locations.
Visitors can click through to the National booking engine at nationalcar.co.uk which will be pre-filled with the destination they searched for on Multimap.
Prices are discounted for all bookings that come via Multimap and National offers British Airways Executive Club members the opportunity to collect BA Miles with every rental.
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Commenting on the new campaign, Amy Dorrington, Internet Marketing Manager at National Car Rental, said: "We want to do more targeted marketing in order to increase bookings in these destinations and have produced ten creative executions, one for each city.
"IP and geo-targeting on Multimap creates a powerful combination and enables us to maximise our online advertising budget".
Jim Cruickshank, General Manager, B2C at Multimap, added: "Many of our customers use Multimap when they are planning a journey and now they can benefit from discounted car hire.
"The ads are only served to people in the regions where National wants to increase uptake and meet our commitment to provide a range of rich and relevant local information for visitors to Multimap".
National Car Rental is also running search, affiliate and email marketing in conjunction with the activity on Multimap.
The leaderboard executions will be served on Multimap when people with UK IP addresses search for maps in ten cities including London, Manchester, Edinburgh, Belfast and Bristol.
The activity will run for four weeks.
Multimap is one of the world's leading providers of mapping and location-based services.
The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe.
All services are offered on mobile, PDA, kiosk, and interactive TV platforms.
We also offer a highly functional API (Application Programming Interface).
The public website provides a range of free, useful services to assist with everyday life.
Key features include street-level maps of Europe, USA, Canada, New Zealand, Australia, and some countries in Asia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking.
Multimap.com registers more than 190 million page impressions every month, and is the UK's most popular online mapping website.
Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.
In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running.
Also in 2006, the company featured in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA.
Multimap also featured in the Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.
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