Product category:
Market research
News Release from: Munro Global | Subject: Sunday Times Best Green Companies awards
Edited by the Marketingservicestalk Editorial
Team on 14 December 2007
Sunday Times launches green companies
award
Research-focused marketing group Munro Global is partnering The Sunday Times and environmental performance specialists Bureau Veritas in the inaugural Sunday Times Best Green Companies awards.
This new benchmark for environmental performance is designed to encourage, acknowledge and publicise businesses and other organisations, which are striving to improve their environmental performance For the past seven years, The Sunday Times has run the Best Companies to Work For awards celebrating best practices in employment
This has become a highly prestigious target for organisations seeking recognition for their efforts to retain and motivate their people.
The methodology, co-produced with Best Companies, is now a benchmark for human resource professionals throughout the UK; and nearly 150,000 employees are now surveyed each year.
At a time when many ordinary people are confused by a plethora of green messages and exaggerated claims, The Sunday Times recognises that there is a widespread desire for a stamp of credibility to mark those companies that are genuinely striving to improve their environmental performance.
The Sunday Times has worked with the leading environmental consultancy Bureau Veritas to develop measures of performance that will encompass a wide range of organisations - in size, activity and environmental impact.
Munro Global companies, FDS International and Maven Research have collaborated in designing a web-based survey programme, based on this expert knowledge, to allow participating companies to respond and have their entries judged against their peers.
All UK companies are invited to take part in the Best Green Companies project which involves both employers and employees measuring their organisations approach to environmental management.
The employers section measures key performance indicators, including standard core areas such as energy use and recycling, and also allows organisations to describe their environmental objectives and efforts to increase awareness of green issues in the workplace.
The employees section seeks to understand the extent to which management strategies are embedded in, understood and acted on, throughout the organisation.
This is a great opportunity to see your organisation recognised and credited as one of the Sunday Times Best Green Companies.
Charlotte Cornish, COO of Munro Global, commented: "We are delighted to be able to contribute to this exciting programme which will help to identify, and publicly recognise, those organisations which are genuinely committed to embracing the green agenda from boardroom to shop floor".
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