BLF selects 3M Vikuiti screen and film technology
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3M product story
Edited by the Marketingweek Marketplace editorial team
Feb 23, 2009
Banque Libano-Francaise (BLF) has utilised Vikuiti Rear Projection Screen and Film technology from 3M to provide information to customers as they wait to be served.
The bank has installed Vikuiti screens inside seven of its branches and Vikuiti film in four branch windows.
The screens create an entertaining information channel for customers as they wait in line to be served.
The in-window displays also enable the bank to convey messages and engage with potential customers as they pass by.
The in-branch Vikuiti screens range between 60-80in in size and are powered by a 3M DX70 DLP projector suspended from the ceiling.
The screens were installed using a projection throw calculation tool recommended by 3M.
Content design, creation, customisation, scheduling and management are controlled centrally by BLF's communications division.
The playlist includes a welcome message, BLF television commercials, RSS news and weather feeds, time and date, and a stock exchange live feed.
Further informative content relates to BLF products and services, special offers, events, partnerships, corporate social responsibility activities, sponsorships and banking business news.
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